Family Office
- Our services depend on family needs. No two families are the same
- Why we are better… (you would expect us to say that)
- Our open architecture delivers value
Our job is to worry for you, so you don’t have to...
A structured Family Office allows multiple levers over family wealth.
Our approach takes into consideration different needs, be it wealth preservation, growth, or passing on wealth to the next generation.
We can help you structure efficiently, including creating an AIM IHT portfolio for sophisticated accounts exceeding eight figures.
Wealth is useless if you need to worry about it… as professionals we do the worrying for you, so you can enjoy your wealth and success.
You can be 110% confident of our discretion. As investors in listed companies, we know how to handle confidential information.
Irrespective of the structure we use, you retain full control as to which family member is involved and to what extent.
A seamless web of deserved trust
Your current position
Matriarch or Patriarch
A high earning CEO or Company Director
An entrepreneur who has sold a business
Your
desired outcome
desired outcome
Manageable matrix
Eliminate duplication
and reduce costs
Eliminate duplication
and reduce costs
Diversified portfolio
Execution expertise
Execution expertise
Exposure to attractive, high growth companies
Regular income
Regular income
What you can
expect from us
expect from us
Simplified crossholdings
Educational approach, involving nextgen
Educational approach, involving nextgen
Full transparency
Independent execution
Derisk portfolio
Independent execution
Derisk portfolio
Construction and portfolio management
Our holistic view, beyond your own sector expertise
Our holistic view, beyond your own sector expertise
What
we deliver
we deliver
Hassle free solution
First-hand experience of dealing with Family intricacies
First-hand experience of dealing with Family intricacies
We meet 300 companies every year; you benefit from our wide network and industry knowledgelio
Deserved attention to your portfolio
Free time for you to enjoy your success
Free time for you to enjoy your success
Our approach
Our advice is straightforward – and can be what a Family may not want to hear (but know it in their hearts).
- We do not kick the can down the road. By doing what is needed, even if it means getting our hands dirty, we avoid unpleasant surprises.
- All activities are undertaken with integrity and respect for confidentiality.
- We do not undertake any retail activity nor do we hold any client money.
What is the purpose of your wealth ?
If wealth is managed well, it often means life is well managed too.
- Sadly, we often see mismanagement; wealth can become a burden too.
- Ultimately, wealth should serve you and allow you to spend time on the big picture and live a fulfilled life without worry.
- What use is wealth if there is no peace or happiness ?
Open and Transparent
How are we different and how we add value ?
Your existing team
Team Sterling
- Full time employees and younger family members are often uncomfortable airing their frank views. When they do, they are often ignored by Family Seniors
We are commercial and pursue success
- As an external party, we can ensure your internal team, including family members, is accountable and driven for success. We will call a spade a spade
- Outcomes are measured objectively, without biases or any conflict of interest
- Generally speaking, family finances and investments are all over the place and structure is missing. No one dare call the emperor naked
We are unbiased and independent
- We have worked in a Family Office and are conscious of family dynamics
- We offer contrarian views and where necessary can clean up the portfolio
- Often bankers have to meet targets and sell products with hidden fees. They do buy you a Wimbledon ticket - with your own money of course
We do not have hidden fees
- We do not sell you products you don't need nor do we have a banking arm to convince you to leverage or borrow unnecessarily
- You know what you pay and the value we add to your team
- A full-time employee is a big expense that many portfolios may not need. We have often seen some people trading in-and-out, just to look "busy." Keeping costs under control is important, in our view.
We are specialist investors but also inactive
- We see ourselves as a specialist brain surgeon - you need a good one but not on a full-time basis
- When it comes to investing, frequent trading "activity" does not translate to better outcomes. Instead, our approach is to buy, monitor and let our winners compound and do the hard work.
Ready Infrastructure
We are based in the United Kingdom and regulated by the FCA.
Hundreds of investors have entrusted with their family money… since 1963.
We stick to our investment principles and invest in companies run by people
We behave, in all respects, just like mum would expect us to.
We have in place
Regulated Infrastructure
- FCA Permissions
- Ready set-up and back office to easily add other Funds
Team + Experience
- Fund Sponsor and regulatory "know-how"
- Experience of managing portfolios and Funds
Challenges for Family Offices
Current situation
- Your operating costs are high... and frankly unnecessary
- Your investment team has (a) not much to do or even worse (b) they "create" work to look busy
Action required
- Root and branch review of all costs
- Simplify and reorganise... focus on what matters and leave the clutter
